What is Cropportunity?
Since its inception, the soy checkoff has existed for one reason: to create profit opportunities for you, America’s soybean farmers. We at the checkoff call these “cropportunities.” From feed to fork, biodiesel to car tires, U.S. soy has evolved into the ultimate raw material. Each of these numerous, diverse uses began as a single #Cropportunity. After 25 years of cropportunities, revenue has nearly quadrupled for U.S. soy farmers from $11 billion to $41 billion. Creating cropportunities is a state-by-state, country-by-country, innovation-by-innovation, around-the-clock mission. That’s why the checkoff will always have an eye on the future, looking for the next #Cropportunity that can make a difference to your bottom line.
What is a #Cropportunity? It’s looking out and thinking big. It’s being aware and identifying every possibility to put your soybean crops to use. It’s ideas, research, strategy and drive all put into action to help you prosper. It’s knowing your success is paramount, and that the most important thing we, as your checkoff, can do is help you thrive.
Simply put, a #Cropportunity is your checkoff dollars at work — new revenue streams created, existing markets expanded or revived in new, exciting ways that open up demand and drive sales.